Timex In Biggest Spec Splurge Ever At NBC
August 28, 1968
Variety
New York, New York
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Timex watches has made the largest buy of tv specials ever recorded by NBC-TV sales.
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Besides "Heidi," the watch maker is fully sponsoring "Fabulous Shorts"; "The Cowsills" (half hour); The Supremes and The Temptations in an hour show; Andy Williams' Christmas show; two Alan King specials; "Children's Letters to God" (half hour); and is half sponsor of the Julie Andrews special; "Fabulous Fashions"; "Best on Record"; and Johnny Carson's Cypress Gardens show.
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