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Members of the Cowsills singing group, who sprung to prominence in the 1960s, sang the national anthem and their hit song Hair before Game 3.
The Cowsill children were raised in Newport, R.I., by a mother who was a loyal Red Sox fan. But it was a stroke of luck that team executive vice president Charles Steinberg was in a Los Angeles bar where Bob Cowsill was playing.
Among the family’s other hits were The Rain, The Park and Other Things, Indian Lake, and We Can Fly.
The Red Sox already had a video in the works that set pictures of long-haired Johnny Damon, corn-rowed Bronson Arroyo and wild-maned Pedro Martinez to the tune of Hair. Not knowing who the singer was, Steinberg approached Cowsill.
“He became like God to me,” Cowsill said about meeting a member of the organization.
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