Newspaper Articles

"Yummy, yummy, yummy, I've got milk in my tummy," a new style milk maid, bikini-clad, smiles out from the color poster.

"It's our thing," says Barry Cowsill of the singing Cowsill family, as the recording group hoists their glasses.

Toy rockets, designed for supermarket display, urge shoppers to get the "big lift" - by drinking milk.

And all of it is part of a hip new approach to selling dairy products.

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