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The availability of chat rooms and message boards online has also added another dimension to the instant-gratification factor. Said Mulcahy, "If you ask Brad Pitt a question and he responds to it, you're gonna feel, 'Wow, when has that ever happened before?' "
"I go to our message board two or three times a day," said Lynne Margosian, who runs an "official" club / Web site out of her Freeport, N.Y., home, devoted to the pop music group the Cowsills. "Even if we don't always put something down on the site, we'll at least monitor it every day."
Margosian, a fan of the band since 1967, ramped up the site about three years ago with four or five other fans.
"Pen-pal lists are great, but of course letters take time to send and receive," Kay said. "And apart from conventions and fan meetings, it was hard for a large number of fans to communicate with one another on a regular basis and share information and ideas. Now it can be done immediately via the chat rooms."
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