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It’s like deja vu all over again. Dr. Charles Steinberg, who put the Friendly back in Fenway Park [map], is spreading his fan-first mantra on the Left Coast with the Los Angeles Dodgers.
The former Sox spokesman, flame-keeper, unofficial baseball historian, soundtrack manager and all-around wizard behind the curtain gave an interview to the Orange County Register the other day that sounded an awful lot like one he gave the Track when John Henry, Larry Lucchino & Co. rode into town!
Discussing his plans as the Dodgers’ new director of public relations and marketing, Steinberg told the paper his first order of business will be to make over the entrance to Dodger Stadium.
“What I envision is one of our ambassadors saying ‘Welcome to Dodger Stadium, how may I help you?’ ” Steinberg said the other day. “Because that’s the first impression you get when you come here.”
Back in 2002, Steinberg told the Track, “We want to maximize the experience for our fans. When they come to Fenway Park, they should feel welcome.”
To do that, Steinberg said he planned to - and eventually did - hire a fleet of “Fenway ambassadors.”
Other Fenway-like accoutrements Cecil B. DeSteinberg plans for Dodger Stadium include bringing youngsters onto the field to yell “Play ball!,” and “doubling the places you stand and wait for Dodger Dogs,” the Register reports.
Can the Cowsills be far behind???
Columnist Mark Whicker, who interviewed Dr. Charles before the team departed for China, says Steinberg deserves all the credit for making the local ballyard the shrine that it is today.
“Because of Steinberg’s makeover, Fenway Park was no longer a fortress of dirty floors and discourtesy,” he writes. “It became as happy a place as it could be, considering the high percentage of paranoid potty-mouthed drunks that infested its average crowd of 36,376.”
Thankfully, Charles was never quite able to do anything about that . . .
Shell game
And speaking of Steinberg, his favorite band, the aforementioned Cowsills, who came to Fenway in 2004 to serenade the then-hirsute hardballers with their ’60s hit “Hair,” will play the Hatch Shell July 26.
It’s unclear whether bro John Cowsill will be with the rest of the fam, because he is the drummer for the Beach Boys, who are performing elsewhere. If not, Susan Cowsill’s husband, Russ Broussard, will be pounding the skins.
The Cowsills, as you may know, are Newport, R.I., homeys who were the models for TV’s “The Partridge Family.”
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