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It only lasts for 10 seconds, but the first segment of the new Target TV commercial includes a pitch-perfect homage to sunshine pop, the lighter-than-air style of music performed by the Cowsills, the Fifth Dimension and other wholesome acts in the mid to late 1960s. Look for the ad with the preppy couple picnicking in a hot-air balloon to the milky soundtrack of a harpsichord and harmony-rich vocals about a “dog in a balloon.” The dog is Spot, the Target mascot.
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