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NEW YORK -MGM Records
announces a "total concentration"
drive to introduce the
Trout, brought to the label by
The Wes Farrell Organization
and produced by Tony Romeo.
Besides his production credits,
Tony Romeo, under contract to
Farrell's publishing company
Pocket Full of Tunes, has
scored as one of the industry's
leading contemporary songwriters
with such credits as
the Cowsills' "Indian Lake" and
their current hit "Poor Baby,"
among others.
In addition, Romeo will be
the subject of the Farrell Organization's
first big drive and
will be represented with a slick
folio of all his current compositions.
The Trout join Every
Mother's Son and the Beacon
Street Union as a trio of top
acts brought to the MGM label
by Wes Farrell, who is also
responsible for producing the
Cowsills for the label. The
Trout will debut with an LP to
be followed by a single shortly
after the release of the album.
Intro'd to the trade via a
series of teaser ads, the record
company will then make announcement
of the new Trout
LP through full page music
trade ad space and will follow
up with the album's debut on
the syndicated "Music Factory"
radio show. In addition, the
label has innovated a total
saturation campaign for the
new pactees throughout the
underground press and radio
simultaneous with full, constant
exposure to the top 40 market
through a national series of
spot radio buys.
The MGM "total concentration"
drive will also move the
Trout into the college market
with a mass mailing of their
debut LP to college radio stations and a special drive in the
direction of the campus press
media via intensified editorial
and advertising space.
The initial teaser ads have
been produced by MGM in post
card form for a saturation mailing
to disk jockeys, dealers, distributors,
rack jobbers and
press. The label has scheduled
a mass mailing of these teasers
in quantities of 5,000 per day
for 15 consecutive days as a
total blanket to intro the Trout
on the MGM label.
Point-of-purchase merchandising
aids in the form of buttons,
streamers, easel-backed
displays, stickers, etc., have
been designed by the record
company all built upon the
"total concentration" campaign
devised to intro the Trout on
the label.
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