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Cowsills At MGM Meet
ST. LOUIS, MISSOURIMGM
Records held its Third
Annual Promotion Men's Convention
Aug. 31 -Sept. 4 at the
Tan -Tar -A Country Club Resort
at Osage Lake in the Ozark
Mouintains. At the convention
plans for new artists and product
were outlined to promo men
from all the labels' independent
distributors as well as company
promotion personnel.
A highlight of the meet was
the surprise appearance and
performance of MGM's new
push group for the fall and
winter of 1967, the Cowsills.
They sang and played for the
promotion men and their wives
Saturday night. The Cowsills,
managed by Leonard Stogel Associates
and produced by Art
Kornfeld, drew raves and were
asked to do more than a dozen
encores.
The Cowsills are embarking
on a nation-wide tour September
11th, following their Tan -
Tar -A performance. The show
they gave was a sneak preview
of their live, in -person act.
In addition to showcasing the
Cowsills for thir promotion
men, MGM execs held regular,
morning workshop sessions
with the distributor promotion
men. They were addressed by
MGM President, Mort L. Nasatir;
Director Of Promotion,
Frank Mancini; Director Of
Marketing, Lenny Scheer; National
Singles Promotion Manager,
Harold Berkman; and LP
Promotion Manager Mike
Becce.
The annual promotion get togethers
are the brainchild of
Frank Mancini and have been
most successful in tieing together
overall promotion programs.
Get to Compare Notes
"At these meetings," said
Mancini, "we get an opportunity
to compare notes, and
to outline our future plans for
tours, etc. with new and established
artists. At these sessions
the distributor prornotion
men have a chance to
make us aware of what their
local problems are. This gives
us a better overall estimation
of what our future plans
should be like." Mancini also
said that the distrib promo men
get a chance at these meetings
to exchange ideas with one another.
President Nasatir is an enthusiastic
supporter of the promo
-meet idea, and said that he
felt the unity of effort that
emerges from these meetings is
important to artists' success.
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