The Cowsills In Magazines

At Awards Baqnquet

William B. Williams of WNEW Radio will host the NARM Awards Banquet on March 21 at the Diplomat Hotel Hollywood, Fla. Appearing at the banquet will be RCA's Jack Jones, Epic's Lulu and MGM's the Cowsills.

At Diplomat Hotel,H'wood, Fla.

Thursday, March 21
8:30 P.M.-NARM AWARDS BANQUET (Formal Dress)
Beaux Arts Ballroom
Master of Ceremonies William B. Williams
WNEW Radio, New York City
Performing Recording Artists
The Cowsills MGM Records
Lulu Epic Records
Jack Jones RCA Victor Records

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Money Music

Cowsills getting very strong. Solid hit.

Fresno New: Cowsills, Tremeloes, New Colony Six, Neil Diamond, T. Carr. #1-Delfonics.

Top Pops

#67 In Need Of A Friend Cowsills - MGM 13909

And Coming Soon . . .

Coming up shortly is "The One and Only, Genuine, Original Family Band" (Walt Disney -Buena Vista), starring Buddy Ebsen, Janet Blair, Walter Brennan, Lesley Ann Warren and John Davidson. This original screen -play is about an instrument -playing Von Trapp Family, turn -of -the - century Cowsills.

Rock Musicals

The Cowsills have been asked to write and record the title tune from "The Impossible Years.."

Top LPs

#27 We Can Fly MGM E/SE 4534

MGM's Saturation Sound

HOLLYWOOD, FLA. - A significant step toward an allstereo industry was taken this week when MGM Records introduced its new Saturation Sound singles at the NARM Convention.

Saturation Sound is the latest technological improvement bridging the gap between mono equipment still in use and the dominance of stereo recording, label reports.

As demonstrated and explained by MGM Records President Mort L. Nasatir, a Saturation Sound record gives maximum results When played on either a mono or a stereo phonograph.

Saturation Sound is the result of research and development by Howard Holzer of the Haeco Company of Los Angeles, and has been extensively tested by that firm and by MGM Records Engineering Department, headed by Val Valentin.

The MGM field test was made with the latest Cowsills single, "In Need of a Friend." Back in February the single (bearing an S.S. designation after the catalog number) was serviced to all AM, FM, FM Stereo stations and to consumers. The test was a complete success. All future singles on the MGM and associated labels will be produced in Saturation Sound. A full line of album product will be introduced with the June release.

Covers All Phases

The importance of Saturation Sound to the record industry is far-reaching. It now means that one record can be pressed and serviced to all phases of the industry: AM and FM radio, juke boxes and consumer. It now means that the industry has a stereo single which is totally complimentary to both mono and stereo playback equipment with none of the losses in mono fidelity that plague the various types of disk systems in use today.

In explaining Saturation Sound, Nasatir purposely softpedalled any revolutionary aspects associated with the new system.

"There is enough confusion in the consumer's mind about our industry already," he said. "It is enough to say that Saturation Sound is a valid technological breakthrough. It is a new way of distributing left and right channel information so as to give a superior disc when played monaurally without sacrificing true stereo separation and sound."

"For many years now," the MGM President continued, "the record industry has been searching for an answer to its double inventory, double packaging and radio air play problems. Steps were taken last summer to promote stereo to the consumer and the radio station. But we know now that, realistically, playing straight stereo on mono machines has been less than fully satisfactory. And `compatible' records up to now have sacrificed far too much of the legitimate stereo characteristics.

"We believe that Saturation Sound is today's answer to today's problem. Sat u r a t ion Sound gives the consumer with mono equipment true monophonic sound, and when he converts to a stereo player he will be able to play that same recording on his new stereo machine and get true stereo sound.

"However, use of the Haeco system to produce Saturation Sound is going to increase our production costs. As a result, we have decided to raise the suggested list price of our stereo singles produce a few pennies to $1.00. At MGM we believe that Saturation Sound is a step in the right direction. A step forward towards an all stereo industry."

Saturation Sound is the MGM name for a new technique of multi -track mixing (technically referred to as C.S.G.) devised by engineer Holzer.

Pop Station Listings

WJIM, Lansing, .j,í19-Amboy Dukes; #21-Willie Mitchell. On: Rose Garden; Cowsills; Lemon Pipers; Ronnie Dove; Hesitations; Freddy & Kinfolk.

WKLO, Louisville, On: Lulu; Lonnie Mack; Cowsills; Who; Spiral Staircase; Robt. John; Roosters; Sandy Posey; Bobby Goldsboro. #1-New Colony 6.

WRKO, Boston, #12-Billy & Judy; #13-R. LeFevre; #16-Jackie Wilson. On: Lulu; Brenda & Tabs; Formations; Etta James; Tom Jones; Sandy Posey; Cowsills.

KIOA, Des Moines, New Colony 6; Cowsills; Montanas. #8-Hugo Montenegro.