Other References January 20, 1968 Record World Magazine
MGM in Top Shupe With `Tomorrow's Sound' Music Module Presentation Device, Cowsills Convention Highlights
BARBADOS, WEST INDIES "The Shape of the Sound of
Tomorrow" provided MGM Records
with a thought -provoking
and sales -stimulating theme at
the label's first 1968 distributor
sales meeting and product presentation
here at the Barbados
Hilton, Jan. 9-12.
Special highlights were the
introduction of a new audiovisual
presentation device called
the MGM Music Module
and the live performance of
MGM's hit group, the Cowsills,
who sang selections from their
LP, "We Can Fly." Key MGM
executives attending were led
by company's President, Mort
L. Nasatir.
The convention program was
geared to allow distribs as
much music leisure time as
possible, while still getting in
the necessary work sessions.
Cocktail, Product Kick-off
Activities kicked off with a
cocktail reception and product
presentation on the evening of
Tuesday (9), followed by a gala
dinner. Wednesday (10) was
given over to morning and early
afternoon sales meetings and
a special cocktail party in the
evening honoring the music
trade paper representatives in
attendance. The rest of the stay
in Barbados MGM distribs were
on their own.
The product presentation,
which encompassed all of the
linesproduced or distributed
by MGM's Community of Labels
was shown via a new audio
visual technique. The Music
Module was designed by Acy
R. Lehman of the W. H. Schneider
Agency, and built and programmed
by 1492 Productions
and Dave Green at MGM's Engineering
Department. Advertising
Manager Jack Maher
produced. The Module stands
14 feet high and is 22 feet long.
It is a fully automated, selfcontained
audio-visual unit that
operates on commands given
from tape.
New, Old Stars Mixed
The Sound of Tomorrow
theme was carried out in album
product throughout the
presentation. A strong and
equally balanced roster of established
stars and new talent
were exhibited on all labels.
New product on MGM by Eric
Burdon, the Cowsills, Sandy
Posey and Johnny Tillotson
was introduced along with
hard-hitting product from three
new rock groups from Boston :
Ultimate Spinach, Beacon
Street Union and Orpheus.
Wayne Newton's first album for
the label and two more new
entries, Jerry Lanning and
Gloria Loring, plus a classical -
rock album by Cy Coleman.
On Verve, established hit performers
like the Righteous
Brothers, Arthur Prysock, Cal
Tjader, Gary McFarland and
Johnny Smith and Frank Zappa
were balanced by the introduction
of new artists with original
ideas in sound like Pat
Williams and Jerome Richardson,
new rock artists and ideas
like Harumi and the Appletree
Theatre on Verve Forecast and
a new Brazilian sound by Marcos
Valle.
Big DGG Release
Deutsche Grammophone
comes in with one of its most
powerful releases with a lineup
of the nine Bruckner Symphonies
in a special package,
Dietrich Fischer Dieskau, Von
Karajan, Martha Agerich and
a new Hans Werner Henze
three record set. Heliodor also
has its most important release:
Fricsay, Furtwangler, David
and Igor Oistrakh and John
Sebastian.
Kama Sutra introduces two
new acts, Anders 'n' Poncia and
the Nickel Bag, while also
showing "Everything Playing"
by the Lovin' Spoonful.
The Cameo -Parkway organization
is represented by a new
album by the Ohio Express on
Cameo; Chris Bartley on Vando
and Bunny Sigler on Parkway.
Other Metro Group product was
detailed in releases on Music
Factory, Spring and Poppy.
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Posters Feature MGM Artists
NEW YORK - Artists associated
with MGM Records
community of labels are featured
in a new series of one -
sheet posters which capture
the modern feel of today's
graphics. They were shown to
distributors at the company's
Barbados convention.
The posters are done in one
and two colors and are most
unusual in design. Art work
was designed by the W. H.
Schneider Agency for the MGM
Advertising Department at the
request of the sales wings of the various label group.
Artists featured in posters
on the MGM label are Herman's
Hermits, Eric Burdon and the
Animals, the Cowsills, Every
Mother's Son, David Hemmings,
Ultimate Spinach and the Beacon
Street Union. On Kama
Sutra, the Lovin' Spoonful is
featured.
The Righteous Brothers,
Frank Zappa and the Mothers
of Invention and the Velvet
Underground are featured on
the Verve label. While on Verve
Forecast, James Cotton, the
Hombres, Janis Ian, Richie
Havens and Tim Hardin are
prominent.
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MGM's Mancini Pays Debt to Cowsills
BARBADOS - MGM's Frank
Mancini paid off 'his debt to
the Cowsills whereby he said
that if their record went to
No. 1, he would be dunked!
The debt was paid the evening
of Jan. 9 when he was
thrown into the pool here during
label's convention-with all
his clothes on. Mancini says
he's prepared to pay the debt
again on their next release.
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Money Music
Hottest New Instant Hits: Temptations (unreal in sales) ;
Marvin Gaye; Cowsills (fantastic) ; Herman's Hermits; Spanky;
Jay & Techniques.
Fantastic New LP: Cowsills-Has about five singles.
Cowsills' Concert Tears Up Town Hall, NYC: John Cowsill
is only 11, but his percussion work wowed NY Times critic Alfred
G. Aronowitz who said, "He is destined for stardom. Young
John truts across the stage singing with all the carisma of
a James Cagney playing George M. Cohan. He drums with all
the style of a Gene Krupa, but with half the reach. He has
fantastic talent in the twirl of his drumstick."
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Schroeders on Extensive European Business Tour
Aaron and Abby Schroeder
took off on Jan. 12 on an intensive
business tour of the A.
Schroeder Music Corporation's
European offices. The trip will
include stopovers in London,
Paris, Berlin and Rome as well
as participating in the MIDEM
gathering at Cannes and the
San Remo Festival.
. . .
With the recent signing of
hitmaker Tony ("Lazy -Day,"
"98.6") Powers as an exclusive
writer, the Schroeder organization
in the New Year looks to
the selective expansion of its
staff. Powers has had his first
two compositions, written in
collaboration with staff writer
Neil Sheppard, recorded by the
Cowsills.
. . .
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Juke Box Top 25
#23 We Can Fly Cowsills - MGM K13886
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