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LIDO BEACH, N.Y. - The Cowsills scored an impressive and deserved triumph at the Malibu Beach Club here on Tuesday (29). Going on late in a lengthy program that had already included such acts as the Isley Brothers and the Parliaments, the four young boys received a cordial, but unenthusiastic reception. But then they started and the teen-age audience soon was dancing to the good rock sounds. The group left the audience clamoring for more, although the Four Seasons were yet to go on.
MGM Records is spending a lot of money to promote this group and judging by Tuesday, that label has a winner in this Cowsill family unit. Bill, 19, rhythm guitarist and lead singer has a vocal sound that's current and right, while John is a drummer whose skill belies his 11 years. Barry, 12, on bass and Bob, 18, on organ also played and sang well.
In their forthcoming MGM debut single, "The Rain, The Park and Other Things," they were joined by their mother as they are on the disk, a top easy rock number. Susan, 8, joined the boys on "Sweet Talkin' Guy." And their are three other Cowsill brothers who help with the show.
Successful numbers for the quartet included "Bring It On Up," "Lucy in the Sky With Diamonds," "Summer in the City, and "Reach Out, I'll Be There." Their inital MGM album, due soon after the single, will feature seven original compositions. The Cowsill play Hofner guitars and Ludwin drums, and used Amper amplifers.
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