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Cowsills Milk Campaign
For American Dairy Assoc.
NEW YORK—'Sept. 9 has been set as
the TV kick-off date for a series of 12
color spots cut by MGM’s Cowsills for
the American Dairy Association. 28
cities in the iSouth and mid-West have
been set so far by the Compton Advertising
Agency. 80 cities throughout
the same area will begin carrying
radio spots by the group beginning
Sept. 2. Additional cities are being
set by Compton.
This begins the initial stage in the
Cowsills’ exclusive promotional contract
with ADA, which will see both
TV and radio spots receiving nationwide
airing in 1969. The group will
also participate in billboard, newspaper
and magazine ads, and will be
making public relations appearances
for the milk association.
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