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RCA's Rock Center Strikes Balance Between Indie & Internal Disk Flow
NEW YORK - RCA Records' recently
-created rock product center
will attempt to strike a healthy balance
between indie production deals
and internally produced product.
The basis of this approach, according
to Gary Usher, head of the
division is his contention that "too
much in any direction is not a good
idea." "If one of these sources gets
cold, then you may be able to rely on
the other."
Usher, who'll be based in Hollywood
but spend as much as one week a
month in New York, is presently
erecting a strong internal creative
staff. On the west coast, where, Usher
says, some 50% of rock area success
originates, he's brought in Dick Moreland
as rock manager, while Ron Budnick
serves as producer. Bill Cowsill
is working with the label on an indie
basis. Already, Usher notes, the west
coast operation has "a greater flow of
activity in the past two months than in
the past two years." In the east, Don
Burkhimer is rock manager. Burkhimer
is now looking for an east coast
producer, too. On both coasts, each
of the internal producer arrangements
call for the responsibility of seeking
indie production deals.
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