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A baseball impresario who created lavish pregame ceremonies with the precise choreography of a Broadway musical, the jaunty Steinberg brought his panache to the Red Sox and to Fenway Park. He hired an array of musical notables to perform before, during, and after Sox games, from Ray Charles to the Cowsills. Following the death of Ted Willaims on July 5, 2002, he staged a lavish, night-long celebration of the Splendid Splinter's life, right down to famed broadcaster Curt Gowdy re-creating his call of the home run that Teddy Ballgame hit in his final big league at-bat. . . .
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