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Los Angeles also sheltered the commercial side of the music. Just as true rock bands were coming together in the midsixties, Don Kirshner of Screen Gems, formerly of the Brill Building, was assembling the Monkees, a fabricated rock group designed to capture the teen audience for television. The success of the Monkees surprised everyone. Despite the fact that the actors were not even musicians, the Monkees were a hot property in movies, television, and records during the succeeding five years. They opened the West Coast road to bubblegum. The Archies, the Cowsills, and the Partridge Family would follow and lay the basis for the heavy metal bands to come after 1970; that is, if you have been raised on Mickey Mouse, King Kong will scare the pants off you. Television had the ability to deliver the sound of rocknroll but not its fury.
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