Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business
by Jay Conrad Levinson and Steve Savage
Morgan James Publishing February 1, 2009
The musical group the Cowsills had a song in the summer of 1971 called "Indian Lake." We liked the tune and lyrics, and so we named our new company the Indian Lake Company. I was president; Mike and Bill were vice presidents.