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Lucchino lieutenant Dr. Charles Steinberg put an indelible mark on the game-day experience at Fenway from 2001 to 2008. (Steinberg left the Sox after the 2007 World Series to work for Dodger owner Frank McCourt, then Bud Selig, before returning to the Red Sox for the 100th anniversary of Fenway Park in the spring of 2012.) In 2003 Steinberg hired Ray Charles to perfrom the "America the Beautiful" on opening day - leading to a memorable moment when Tom Werner was observed waving to Charles. In his Fenway years, Steinberg brought back the Cowsills, the Standells, and James Taylor. . . .
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